Benefits
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Color vibrancy lasts up to 8 weeks*
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Free of SLS/SLES sulfates**
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Provides UV protection for longer-lasting color***
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Increases shine, manageability and strength****
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*Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
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**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
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***When using Colorful Glow Beyond Anti-Fade Serum
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****Against combing breakage on damaged hair
CAMELIA OIL
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
POMEGRANATE FRUIT EXTRACT
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
SMARTRELEASE™ TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
